Poor preferences

aconfusedprimate

Supply vs Demand



Today, My wife and I were watching a rerun of Top Gear. It was a 2018 episode being telecast in 2019. Yes, in India a lot of foreign shows are not that popular. We’ll get to that later. It was Season 25 Episode 6. They were test driving 3 SUV’s on a rugged course and each of the SUV had to tow a horse box or a horse caravan. In this trailer was a horse shaped piñata. After each SUV ran the course, they were checking the state of the piñata. After the second SUV, a new range rover, had finished its run, they opened the horse box and found that the piñatas’ head broke off. One of the host commented that it was a ‘Sicilian Stallion’. On hearing this, both my wife and me broke into a hysterical laughter. It was a very clever joke. Now if you do not understand why it is funny, you are the exact kind of person that inspired me to write this blog post.

After the laughter settled, I told my wife that we cannot share this joke with anyone we know. We again giggled for a while. Well not everyone, but almost everyone. Now, we were not insulting almost everyone of our friends. It was actually an ironic laughter on the poor preferences most our friends have. See, to get the joke, you should have read The God Father by Mario Puzo or should have watched Francis Coppola’s movie adaptation of the book. The joke is actually a reference to one of the most epic scenes in the history of cinema. 

A lot of good humor has references to pop culture. Not just humor, pop culture gives you insights into a lot of things. For example, there is a small but busy branch of culture studies known as “Buffy studies”; it’s even part of a Masters program at Brunel University, London. Topics include moral philosophy, gender constructs, textual analysis, and linguistic culture, all of which are explored using examples from “Buffy” and its spinoff “Angel.” The delighted show creator Joss Whedon said,

“If it’s successful or made a dent in culture, then it is worthy of study to find out why. Buffy, on the other hand is, I hope, not idiotic. We think very carefully about what we’re trying to say emotionally, politically, and even philosophically while we’re writing it… it really is, apart from being a pop-culture phenomenon, something that is deeply layered textually episode by episode.”

Now, traditionally TV and comics have been considered a low art. But in the 21st century, this is the art that most people are exposed to, thus it the most popular art. Any popular art form that becomes a part of culture and thus pop culture is very important. There are a multitude of reasons to study it. It’s not just entertainment, it also gives you a glimpse of culture of that period. 

Don’t get me wrong here. I’m no all pro western art and pop culture. If someone from India after an exam says, that question was more difficult than the question “Why kattappa killed bahubali”. It is pop culture and I respect that. One could argue that no one outside India would understand the reference to bahubali and kattappa. That’s true. But that’s because it is not popular there.  There are a lot of film makers and writers pouring good content in Indian screens too. But this good content  is too less and too infrequent. Let’s take Bahubali, the most expensive Indian movie ever made, broke all records in terms of money it made. If you have watched the 2 part saga, answer a couple of my questions. 
What was the plot? Did this plot if it existed require 329 minutes of running time and such a huge budget? 
There are a few very iconic scenes in the movie but did the wafer thin plot and need less emotional drama warrant an outlay of 430 crores? 

But when it comes to TV, Films or even cartoons in India, There is a generalization by the makers for each genre. 
1) Daily soaps – are for women, only melodrama sells
2) News is for men. Needs no fact checking only as much controversy as possible.
3) Cartoons are not entertainment, they need to be addictive, should be able to sell merchandise, content need not be filtered for children.




Media industry like all businesses caters to demand. So, if the demand for quality content increases, the supply will automatically start. In a way internet streaming services have already started a phase.It will take time to bring up the quality but until then we have alternatives.One of the side effects of British colonization of India was that most of the educated Indian’s know English. This is a blessing in a way because this gives us an opportunity to tap into books, TV, Cinema and comics in English. The internet now has erased all boundaries, you can find subtitles for most of the popular TV and Film content in any language. So, it’s not the old days of doordarshan where you had only one option, Now you have lots of options.

You just have reach out and grab it. 

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